New arrivals

Looking for our new arrivals? Welcome to our New Now edit where we gather all our news. Here you will find a various collection of pieces, everything from blouses, summer dresses, everyday dresses, denim, blazers, coats and accessories. No matter if you are looking for a party outfit, clothes for the office or beautiful evening dresses you will find it here. 

By Malina was founded in 2010 by Malin Ek Andrén, to make every customer feel special and unique. There was a huge gap of extravagance and patterns on the Swedish market and Malin saw the potential in providing occasion wear for her and her friends. Malin grew up in an artistic home with creative parents. At the age of 24, Malin moved to New York to study fashion and thereafter moved to Hong Kong to practice her knowledge. This inspired her to develop her very own patterns and designs.

Today By Malina has become a small empire. By Malina is represented in around 200 resellers in Europe including Asos, Zalando, Boozt, Peek and Cloppenburg, nelly.com, Yoox, Stockmann and Departments and Stores to name a few. 

By Malina has since the beginning been the go-to brand for women who love irresistible patterns and timeless silhouettes. Developing a wider range of clothing each season, starting as the brand to visit after RSVPing to get that perfect guest dress. Whereas today By Malina is so much more than just saying yes to the perfect dress brand, offering everything from loungewear, casual workwear, upscale outerwear, activewear, swimwear, kid’s wear, bridesmaids dresses and wedding dresses. 

During this past decade By Malina has grown and become a way of life. We carry a kids collection, Mini Malina for children from 1-10 years, a Bridal Collection that is world-renowned and our ready-to-wear with a new release every second month. Since 2018 we have worked to incorporate sustainability throughout the entire company chain, improving one step at a time.